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There are plenty of options for companies looking for white label business opportunities. In the next section, we will define some of the popular ways you can use white label products and give examples of companies you can use.
White Label App Building
Mobile is increasingly important for many businesses. According to B2B ratings and review firm Clutch, over 55 percent of small Millennial-owned businesses have a mobile app. Additionally, 42 percent of small businesses owned by those in Generation X have apps. That’s a lot of companies with apps.
This means it is quite likely that companies you work with will, at some point, want to create a mobile app. However, building an app requires a unique set of skills. If you don’t have an app-building expert at your company, it is hard to offer this service.
Unless of course, you utilize a white label app builder.
White Label Appointment Scheduling App: Bookafy
Appointment Scheduling is one of the fastest growing software segments as companies try to automate the way they schedule and manage their customer bookings.
Bookafy is a leader in online appointment booking, and they launched a reseller program in 2019 that allows other companies to white label or private label Bookafy software. The Private Label program allows you to essentially have your own booking platform to offer your clients while having a huge revenue stream opportunity… without having to write a single line of code.
Bookafy operates on a licensing model or revenue share model. More information can be found here: Bookafy’s White Label Reseller Program
- Fully Branded Solution
- Open API
- No Developer Needed
- Enhanced Integration Available with SSO
- Your Brand, URL, Powered By
- Standalone solution or Integrate into existing software
Ideal Partners include:
- Agencies
- SaaS Software Companies
- Universities
- Enterprise Businesses
- Government
- Directories
Drag and Drop App Builder: AppInstitute
AppInstitute provides a white-label app builder businesses and agencies can use to build apps for their clients. The drag and drop app builder makes it easy for anyone to build an app. The dashboard is unbranded so clients can view the app and make changes within the app builder.
The app builder is competitively priced, making it possible for companies which offer app building as a service to make a profit. It also requires zero tech skills or coding ability.
Additionally, AppInstitute gives companies that use the service access to a ton of material to help them attract new clients. This includes sales materials like infographics and promotional videos that discuss the benefits of apps.
Getting started with the AppInstitute reseller program is easy; just get in touch with a member of the team.
Set-up occurs within a day, meaning your business can be ready as soon as you need it to be. AppInstitute even provides four hours of one-to-one training as well as support via phone, email, and live chat.
To find out more about the AppInstitute reseller program, follow this link.
White Label Website Development
Like mobile apps, a significant number of businesses have websites. This can provide great opportunities for companies able to offer website building solutions.
It’s possible to use white label services and software to take care of the entire process of building websites. This is a great option for agencies that want to offer website management as part of the services they provide or for businesses that want to specialize in website development.
When getting started you’ll need one of two options. The first option is to hire a white label service provider that takes care of the entire website building process for you.
The second option is to use white-label software to build the website yourself. In this case, you’ll need a hosting service and a way to design a website.
You may also want to work with designers and writers to produce the content for the website. However, we will cover both these options in other parts of this article.
Website Hosting: Flywheel
Flywheel is a web host provider that offers a white label hosting option. If you want to use the white label service, you will have to sign up to either the freelancer plan which allows you to host up to ten websites or the agency plan which allows unlimited websites. White label services come as an add-on on top of the regular package.
The white label option comes with features, including customized client subscriptions that allow you to create service packages and bill clients. You can do this on a one-off basis or charge them monthly, quarterly, or annually. Flywheel will even send out invoices with your own branding.
Website Design Software: DashClicks
DashClicks offers a variety of marketing software solutions, one of which is a website design product targeted at agencies.
The company claims its drag-and-drop website builder is easy to use, which makes it possible for both agencies without a lot of experience in web design and inexperienced clients to design websites.
The dashboard DashClicks provides can be customized with your company’s branding, and it is hosted on a custom domain name. This means it appears as if it comes from your business so your clients can access and make changes to their website without knowing they are using a third-party solution.
As well as access to the drag-and-drop website builder, DashClicks clients get an assigned project manager and access to real-time reporting metrics.
eCommerce Website: 3dcart
3dcart is an all-in-one eCommerce platform that offers a white label website builder solution. Their white label reseller program has been developed with webmasters, designers, marketing agencies and merchant payment providers in mind. Getting started is free and only requires a simple application process, plus a generous 6 free months offer to help you, onboard new clients, on their platform.
The white label option includes all the features of 3dcart and allows you to quickly customize the eCommerce platform control panel to your own brand. You can start reselling 3dcart and promoting it as your own eCommerce solution, set up your own pricing and pay 3dcart under 25% of their advertised plans.
Website Design Service: White Label Agency
The White Label Agency is a WordPress development service that can help companies build websites for clients.
They provide solutions for everything from one-off projects to renting out a full-time website developer.
As a white labeler, any products the agency produces are fully unbranded. Agencies or businesses that choose to use White Label Agencies are assigned an account manager to ensure the project runs smoothly.
White Label Website Builder: Weblium
Weblium White Label Agency is a website builder with the Weblium engine under the hood but with your branding that you can use to create sites for your clients.
Website building at Weblium platform is seamless and fast because you have a lot of ready-made templates to choose from and AI Design Supervisor, which automatically corrects your design mistakes. In other words, it’s a tool that can help web design agencies make money with little effort and scale their businesses.
White Label SEO
SEO is an important product offered by many digital marketing agencies. Because of this, SEO products are common in the world of white labeling.
SEO agencies can white label many different parts of the SEO process. There are solutions for auditing software, products that help with on-page and off-page SEO, link building, and more. Like website creation, SEO white label products come in both software and service forms.
SEO All-in-One: SEO Reseller
SEO Reseller provides a range of SEO services for businesses. Its solution is comprehensive and covers everything, including:
- Website audits
- Keyword research
- On-page optimization
- Organic link acquisition
- Lead Tracking
The company offers three different packages you can choose from depending on your needs. Like many white label companies on this list, SEO Reseller also provides plenty of marketing resources businesses can use to build sales.
SEO Reports: Woorank
WooRank is an SEO tool you can use to create SEO reports, including site audits, keyword research, and competitor analysis. The tools are easy to use and provide plenty of information that can help agencies with their SEO strategy.
The white label aspect of the tool is that all the reports and data can be rebranded with your business or agency’s information. You can then send these PDFs to clients or prospects to view the reports with your information on it.
SEO Reports: Netpeak Spider
Netspeak White Label Program
Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. Using this tool, you’re able to export a report with SEO audits in the PDF format to show to your clients or colleagues, etc, where you can add your own logo and necessary contact details in just a few clicks.
Before creating a branded PDF report, Netpeak Spider will check the websites or the pack with URLs for SEO issues (broken links, redirects, duplicate content, and other problems that may harm your website ranking), it also possible to custom what type of issues you want to export in the branded report.
Link Building: PageOnePower
Page One Power Reseller Private Label
Link building is hugely important to SEO strategy. However, it can also be difficult and time-consuming.
PageOnePower is an agency that takes care of link building for agencies so they can focus on other parts of SEO or marketing. PageOnePower charges per link and it creates and publishes content only on what it calls ‘reputable third-party websites.’ In theory, this should improve the ranking of the client’s website.
Before getting started, PageOnePower will check your website has content that it is suitable for third party websites to link back to. If you don’t have anything of a high enough quality, it can work with you to create linkable onsite content.
Local SEO: Workify
Workify White Label Reseller Services
Workify offers three white label SEO services, one of which is local SEO. Workify says its local SEO product tackles Google My Business Signals, backlinks, on-page SEO, citations, and reviews.
It also offers rank tracking for up to five keywords, competitor tracking, weekly reporting, a Google My Business report, and auditing.
White Label Sales and Marketing
As well as SEO marketing services, there are plenty of white label companies that provide other types of marketing service. Here is a look at two of them.
White Label PPC: Invisible PPC
Invisible PPC White Label PPC Services
Invisible PPC is a company that offers white label PPC (Pay Per Click) ad management. It runs campaigns on Google Ads, YouTube, Gmail, Bing, and more.
The company offers a monthly management package that includes setting up the account as well as keyword research, creating the ads, and automated reports. It also offers a reporting dashboard.
The company offers extras, including PPC landing page design and sales proposals companies can use when selling PPC services to leads or clients.
All this means agencies can get the benefits of selling a proven PPC service, while only having to deal with the client relationship.
White Label Lead Generation: Zopto
Zopto Lead Generation White Label
Zopto is a software tool that automates the process of building leads on LinkedIn.
It integrates with a business’s LinkedIn Premium or Sales Navigator account. Companies just have to filter out their ideal clients based on categories like location, industry size, or position. Then Zopto begins to generate leads based on this information and your desired level of engagement.
The white label version of the software lets agencies customize Zopto’s platform with their own branding and domain. It will then appear to clients with access to the dashboard that you built the software in-house.
As with other white label tools, agencies can create their own pricing when selling the product. According to Zopto, they will set up the platform with your branding within 48 hours of you signing up to the service.
White Label Content Creation
Content creation is an important part of many marketing strategies.
It helps with everything from SEO, to social media, lead generation, and conversion. However, creating content can be time-consuming.
Creating content also requires specific expertise. For example, if your business works with clients in several different industries, you are unlikely to be able to create high-quality content about each topic.
There is also the problem that creating different types of content requires vastly different skill sets. For example, there is a little crossover between the skills needed to produce videos, edit images, designing graphics or vector graphics, and write blog posts.
This is where white-label content creation comes in. Businesses have many options for white label content, and there are solutions available for everything from SEO articles to graphic design.
Here are some options companies have for creating white label content.
White Label Event Ticketing and Virtual Events: Nuweb Group
Nuweb is like your one-stop shop for event solutions, from event ticketing and virtual events to onsite technology like cashless and access control. It’s built into a single white-labeled platform, so you can completely customise the tools to your requirements. Nuweb has partnered with resellers, agencies and entrepreneurs to expand into the events market.
You can choose your own client pricing to earn significant recurring revenue, giving you flexibility with your revenue potential.
Curating events, whether in-person, in remote locations, or online, is growing more popular. In fact, 53% of event professionals will invest more in event tech than they did previously. Nuweb could be a great way to add a fully supported event solution, with a track record of success, to your portfolio.
The team offers training, business development, and technical support to help you grow as a reseller partner.
The white label solutions available to Nuweb partners and their clients:
- Event ticketing software
- Registration
- Virtual events platform
- Reserved seating software
- eCommerce Platform
Written Content: Textbroker
Textbroker provides a service that offers affordable written content agencies can sell on to clients. You just need to sign up to the site and then put in orders for the type of content you need. Textbroker offers blog posts, website content, product descriptions, and more.
The service Textbroker provides can be incredibly cheap, which means it is easy to mark up the content and sell it on to your client.
Businesses can resell Textbroker’s content in several ways. The simplest is just to send the company orders and receive content using the company’s API. It’s also possible to have the content automatically exported to your client’s WordPress, Joomla, or Drupal sites straight from Textbroker.
Social Media: 99 Dollar Social
99 Dollar Social is a service that provides daily content for Facebook and Twitter pages for $99 per month. The main service is targeted at business owners, but they also have a reseller program for agencies.
Like the regular service, the reseller program costs $99 per month. 99 Dollar Social uploads all the posts to an unbranded platform so agencies can run the posts via their clients to review them. If they have any feedback, they communicate with you, and you communicate with the team at 99 Dollar Social.
To be sure the content is suitable, 99 Dollar Social asks you to fill in a profile questionnaire to help them find content. Getting set up is easy, and 99 Dollar Social says you can be up and running within two to three business days.
Design: Studio1
Studio1 is a design white-label service. Businesses that choose to work with Studio1 hire the company’s design team and then sell on the finished product to clients at their own margin. The company promises all its designs are high-quality and completely original.
Before starting a project, you will have to fill in a questionnaire, so the company knows what you need. It also offers free revisions as long as they are in line with the original brief.
Studio1 can produce several different types of design, including logos, eBook covers, infographics, flyers, websites, social media banners, blog post images, and more.
Video: Ilfusion
Video is becoming more common as a type of content. Because of this, there is a chance that clients will, at some point ask if you can create a marketing video for them.
Unfortunately, a video has a high up-front cost that makes it tough to get started. It also requires a specific set of skills.
Ilfusion is a video production company that offers white label services. As a video production company, it already has the equipment and expertise to make videos. You just need to let it know the type of project your client wants, and it will be created for you. The great thing about the service is it can be used for one-off videos or longer campaigns.
Agency Tools: DashClicks
DashClicks provide an end-to-end blueprint for new agencies entering the space for the very first time.
Their platform and service hybrid will allow you to accelerate your startup with extreme momentum.
Wrapping Up
This article shows there are a lot of options available for companies that want to use white labeling to offer additional services. In fact, there are so many different software and service solutions out there it is even possible to set up an agency run entirely using white label products.
As long as you are careful when it comes to monitoring the quality output of the final product, white labeling can be a great way to grow your business.
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